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August 21, 2007

Dutch research shows strategic advantage for businesses

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Recent research of the University of Utrecht on why companies establish in virtual worlds showed that Dutch companies feel they have a strategic advantage on competitors. Also they find themselves innovative and feel it gives them a better insight in the behaviour and preferences of tomorow’s customers.

At this moment, at least 34 Dutch organizations and brands are active in Second Life, 29 participated in the research. Almost half of them have a background in media or services. The participants expected to gain a first movers advantage above competitors and made them more innovative. Next to this,  contact, communication and curiousity are other reasons for virtual presence. Dutch companies also work a lot togethe and prefer to cluster their activities (like on ING Banks Our Virtual Holland). Budgets ranged from 2000 - 30000 euro.

The pressrelease can be found here (in Dutch though)


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