After Mattel, Daimler-Chrystler, Viacom, Disney and many others, Warner Brothers will also launch their own virtual world called T-Works. T-Works will bring together all of the key characters from the Studio’s animations in an immersive online environment. Think Looney Tunes, Hanna-Barbera and DC Comics.
According to the press release, T-Works will offer fans tools for self-expression and personalization in order to “brand” their digital lives anywhere on the Web. They can “incorporate a custom avatar into their lives, whether it’s on T-Works or utilized in the participant’s digital world (MySpace, Facebook, etc.).”
Some other features T-Works will offer:
Now that is ofcourse a major player to enter the Virtual Worlds market, Warner Bros obviously has some prety good cards in their hands with their rich base of wellknown characters and cartoons. Some tough competition for Disney here. (more…)