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Warner Bros. Entertainment will launch their own Virtual World: T-Works

09.07.07

 After Mattel, Daimler-Chrystler, Viacom, Disney and many others, Warner Brothers will also launch their own virtual world called T-Works. T-Works will bring together all of the key characters from the Studios animations in an immersive online environment. Think Looney Tunes, Hanna-Barbera and DC Comics.

According to the press release, T-Works will offer fans tools for self-expression and personalization in order to “brand” their digital lives anywhere on the Web. They can “incorporate a custom avatar into their lives, whether it’s on T-Works or utilized in the participant’s digital world (MySpace, Facebook, etc.).”

Some other features T-Works will offer:

  • Immersive virtual worlds where users interact with each other and assume a cartoon identity based on existing characters
  • Video channel featuring hundreds of hours of animations and series
  • A personalization channel to serve all aspects of fans digital lives from customizing social networking profiles, portable widgets, desktop applications and more
  • A games channel with over 125 games featuring never-before-seen character match-ups
  • Video Mash-Up Maker where users can create and share their own cartoon remixes
  • A reward system that gives points for all activity that the user does both within the virtual worlds and throughout the site

Now that is ofcourse a major player to enter the Virtual Worlds market, Warner Bros obviously has some prety good cards in their hands with their rich base of wellknown characters and cartoons. Some tough competition for Disney here. (more…)



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