Blog Header

Warner Bros. Entertainment will launch their own Virtual World: T-Works

09.07.07

 After Mattel, Daimler-Chrystler, Viacom, Disney and many others, Warner Brothers will also launch their own virtual world called T-Works. T-Works will bring together all of the key characters from the Studios animations in an immersive online environment. Think Looney Tunes, Hanna-Barbera and DC Comics.

According to the press release, T-Works will offer fans tools for self-expression and personalization in order to “brand” their digital lives anywhere on the Web. They can “incorporate a custom avatar into their lives, whether it’s on T-Works or utilized in the participant’s digital world (MySpace, Facebook, etc.).”

Some other features T-Works will offer:

  • Immersive virtual worlds where users interact with each other and assume a cartoon identity based on existing characters
  • Video channel featuring hundreds of hours of animations and series
  • A personalization channel to serve all aspects of fans digital lives from customizing social networking profiles, portable widgets, desktop applications and more
  • A games channel with over 125 games featuring never-before-seen character match-ups
  • Video Mash-Up Maker where users can create and share their own cartoon remixes
  • A reward system that gives points for all activity that the user does both within the virtual worlds and throughout the site

Now that is ofcourse a major player to enter the Virtual Worlds market, Warner Bros obviously has some prety good cards in their hands with their rich base of wellknown characters and cartoons. Some tough competition for Disney here. (more…)

Another toybased world for Kids: MyePets.com

08.17.07

 Yesteray I already wrote about the flood of new online worlds, this morning i read the pressrelease of MGA Entertainment, maker of Bratz and Be-Bratz.com, announcing its second toy-based virtual world: Rescue Pets: MyePets.com. Its based on the same model that Webkinz uses: buy a real toy and receive a code that gives you credits or other benefits in the virtual world. With Rescue Pets, users buy plush toys in the store and receive a code written on the dogs bone. Each pet has its own, completely private room, and there is  public space in the town square’s arcade where you can earn credits to buy more items for your pet and room. Users are responsible for keeping their pet healthy. Like other kids worlds, users communicate with pre-set messages, in open text messaging with approved friends, or completely free communication.

So kids, more pets to play with! (more…)

Advertising standards for kids in virtual worlds?

08.10.07

According to an article in Virtual Worlds News the Advertising Standards Authority in the UK has decided that advertisements aimed at kids within VWs are allowed as long as it happens on “sponsored land or sponsored activities”, meaning that ads in public spaces such as clubs or hangouts are restricted.

Quite an interesting viewpoint, given that most of the VW’s for kids are entirely sponsored at this point. How do you define a public space in a branded world such as Barbie Girls (owned by moloch Mattel), where everything is branded? Or other VW’s that contain sponsored clubs or hangouts (Dutch bank Postbank opened a lounge in Habbo Hotel, actualy aimed at teachin kids how to earn, save and deal with money - its education combined with commerce!). Now lets not forget these VW’s are platforms, channels and thus why not forbid commercials aimed at kids on television or banners on kids websites?

Its a dubious distinction.

Virtual worlds safer for kids then the web itself

08.10.07

Dutch researcher Robert Langeweg just finished his study on ‘Threedimensional virtual worlds” for the University of Utrecht. For this he researched in what way virtual worlds like Habbo Hotel and Teen Second Life can be a safe learning environment for children.

His research showed that using practise in virtual environments (under guidance of a teacher) is a very good way of preparing them for safe Internet use. “It is important that kids learn to recognize unsafe or unpleasant situations in this way”, according to Langeweg. (more…)

Virtual Worlds for Children

08.09.07

kids vwHere a short list of virtual worlds for children. There are obviously a lot more, we are working on a nice whitepaper about this explosively growing market…

  1. Animal Crossing
  2. Barbiegirls
  3. Be-Bratz
  4. Club Penguin
  5. GoPets
  6. JumpStart World
  7. Nicktropolis by Nickelodeon
  8. The big rip
  9. WebbliWorld (by the makers of Wallace&Gromit)
  10. Webkinz
  11. Whyville
  12. Zwinky


Close
E-mail It